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        <loc>https://webinars.novicell.co.uk/videos</loc>
        <lastmod>2024-05-02</lastmod>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/building-a-best-of-breed-website-2</loc>
        <lastmod>2024-05-02</lastmod>
        <video:video>
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            <video:content_loc>https://webinars.novicell.co.uk/64968555/99335616/ada67bebe0b3b7e14dd7ce21f9d1b751/video_medium/building-a-best-of-breed-website-2-video.mp4</video:content_loc>
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            <video:title>Building a Best-of-Breed Website for Your Law Firm</video:title>
            <video:description>&lt;p&gt;&lt;u&gt;Stay ahead&lt;/u&gt; in the &lt;strong&gt;legal landscape&lt;/strong&gt; with composable technology. Our webinar shows you how.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Get ready to discover:&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Increased Agility and Efficiency&lt;/strong&gt;: Discover how composable architecture allows your firm to adapt quickly to changing legal and technological landscapes.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Improved Scalability&lt;/strong&gt;: Learn how to scale your applications up or down based on your workload, avoiding unnecessary costs during slow periods.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Enhanced Collaboration&lt;/strong&gt;: See how composable technology fosters seamless data sharing and collaboration between teams, streamlining workflows and boosting communication.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Faster Innovation&lt;/strong&gt;: Unlock the potential for rapid development and deployment of legal tech solutions. Build custom applications for specific challenges or automate repetitive tasks using pre-built components.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Reduced Costs:&lt;/strong&gt; Explore how composable architecture leverages cloud-native infrastructure and reusable components to minimise development and maintenance costs. This frees up resources to focus on what matters most – your legal expertise and client service.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Join this webinar&lt;/strong&gt; and discover how composable technology can empower your law firm to achieve greater agility, efficiency, and innovation.&lt;/p&gt;
</video:description>
            <video:publication_date>2024-04-30T17:01:02+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3635</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/looking-into-the-future-of-1</loc>
        <lastmod>2022-11-25</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=81549271</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/64968571/81549271/c5c1b378eefa7c755327f8df6819294b/video_medium/looking-into-the-future-of-1-video.mp4</video:content_loc>
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            <video:title>Looking into the future of e-commerce with Dynamicweb</video:title>
            <video:description>&lt;p&gt;When businesses fail to meet the expectations of their customers, the competitors are just one quick click away. Increasingly, businesses turn towards the highly composable MACH architecture (Microservices, API-first, Cloud native and Headless). This approach allows them to compose multiple platforms, services and capabilities into a single platform and to tailor and fine-tune the experience to the exact expectations of their customers. This is something that Dynamicweb has embraced with their new Dynamicweb 10.&amp;nbsp;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;This seminar is for you if you are interested in upgrading to Dynamicweb 10 or if you are looking to start fresh using Dynamicweb. In addition, you will gain insight into how organisations can accelerate and serve the modern connected customer within B2B and B2C.&amp;nbsp;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Who is speaking:  &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Torben Bak Jensen&lt;/strong&gt; – Head of Operations, Novicell NL.&amp;nbsp;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Torben has been with Novicell for 11 years and founded the Dynamicweb department in Novicells HQ in Denmark. Torben has more than 20 years of experience with Business Online and Dynamicweb&amp;nbsp;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Paul Vass&lt;/strong&gt; – UK Country Manager, Dynamicweb&lt;/p&gt;
&lt;p&gt;Paul is spearheading Dynamicwebs expansion into UK&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Nicolai Høeg Pedersen&lt;/strong&gt; – Chief Product Owner, Dynamicweb&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Nicolai is one of the original founders and owners of Dynamicweb. Nicolai is the technical mastermind behind Dynamicweb&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Agenda:  &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;This seminar will teach you about the MACH architecture and its components.&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li dir = "auto"&gt;What is MACH and how can it be used?&amp;nbsp;&lt;/li&gt;&lt;li dir = "auto"&gt;Concrete examples based on the MACH principles&amp;nbsp;&lt;/li&gt;&lt;li dir = "auto"&gt;How Headless eCommerce can lower cost to serve and increase customer value&amp;nbsp;&lt;/li&gt;&lt;li dir = "auto"&gt;Examples of platforms running on the MACH principles&amp;nbsp;&lt;/li&gt;&lt;li dir = "auto"&gt;A demonstration of Dynamicweb 10&amp;nbsp;&amp;nbsp;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Following the seminar, you are welcome to join us for networking and drinks after.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</video:description>
            <video:publication_date>2022-11-24T17:03:51+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>5535</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/is-now-the-right-time-to-upgrade-1</loc>
        <lastmod>2022-11-17</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=81409101</video:player_loc>
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            <video:title>Is now the right time to upgrade your Umbraco solution?</video:title>
            <video:description>&lt;p&gt;During this seminar co-hosted with Umbraco, we’ll focus on Umbraco’s project lifecycle, approaching the end-of-life of Umbraco 7 and the release of Umbraco 10 and beyond.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;We’ll explore the potential upgrade, migration and rebuild paths, along with other drivers motivating the decision to upgrade now. Be prepared to get rid of any doubts on IF, WHY and HOW to approach this upgrade in the right way.&amp;nbsp;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;This seminar is for Umbraco users who are thinking about upgrading to Umbraco 10, and anyone interested in using Umbraco for their business.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Who is Speaking:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Novicell&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Marcin is an experienced Software Developer, Solutions Architect and Team Leader. Marcin has previously run his own software business, while leading many teams across various types of projects and clients.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;A true software enthusiast, Marcin loves Open Source and Umbraco. His journey with this CMS began back in 2008 while he was doing an internship with Microsoft, and has since then become a 5x Umbraco MVP who is heavily involved in their community activities such as organising the Umbraco PL Festival as well and Poland Umbraco Meetup group, as well as hosting umbraCoffee LIVE on YouTube.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Umbraco&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Hjalte Daniel Hansen is a Senior Solutions Engineer with a Bachelor’s Degree in Web Development. Hjalte has a lot of experience with Umbraco and helping customers build digital experiences.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Hjalte loves putting his technical skills to use through Umbraco. He first got familiar with the CMS during his education and it was love at first sight, so ever since then, he has used the software at every opportunity he could get.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Agenda: &lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;&lt;li dir = "auto"&gt;An introduction to Umbraco 10, the features and benefits it can bring to your business&amp;nbsp;&lt;/li&gt;&lt;li dir = "auto"&gt;Advice on whether you should migrate to Umbraco 10&amp;nbsp;&lt;/li&gt;&lt;li dir = "auto"&gt;Tips on how to prepare for the migration&amp;nbsp;&lt;/li&gt;&lt;li dir = "auto"&gt;Q&amp;amp;A&amp;nbsp;&amp;nbsp;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Following the seminar, you are welcome to join us for networking and drinks after.&lt;/p&gt;
</video:description>
            <video:publication_date>2022-11-16T17:18:59+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>4656</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/the-architecture-of-modern-1</loc>
        <lastmod>2022-11-09</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=79945179</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/64968556/79945179/9223e5a6528fc021c69004bad2c03a12/video_medium/the-architecture-of-modern-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/64968556/79945179/9223e5a6528fc021c69004bad2c03a12/small/the-architecture-of-modern-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>The architecture of modern customer-centric composable enterprise (MACH)</video:title>
            <video:description>&lt;p&gt;Join our expert for a discussion about modern customer-centric composable enterprise in our bright office located in vibrant Shoreditch or choose to be with us Online.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Get to network and connect with your industry peers while discussing the future of composable enterprise and what that means for you, your business, and customers.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;All-in-one enterprise suites are no longer the safest choice for driving a customer-centric enterprise platform. Today businesses are no longer content with being restricted to the fixed set of features included in all-in-one suites. When businesses fail to meet the expectations of their customers, the competitors are just one quick click away. Increasingly, businesses turn towards the highly composable MACH architecture (Microservices, API-first, Cloud native and Headless). This approach allows them to compose multiple platforms, services and capabilities into a single platform and to tailor and fine-tune the experience to the exact expectations of their customers.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Who is Speaking:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Mikkel has worked at Novicell for a total of six years, including two years at Novicell UK as Head of Development.&amp;nbsp;In his role, Mikkel oversees a diverse team of software developers to build industry-leading products, using robust architectural practices and innovative software solutions. In addition, Mikkel takes on the role of Solution Architect, working closely with our customers to define their scope and technical requirements.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Agenda:&amp;nbsp;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;This seminar will teach you about the MACH architecture and its components.&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;What is it?&lt;/li&gt;&lt;li&gt;What is it good for?&lt;/li&gt;&lt;li&gt;When to employ, and when not to?&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;This seminar is for you whether you are looking to bootstrap an existing legacy e-commerce stack with new capabilities or whether you are looking to build an entirely new e-commerce platform from scratch.&amp;nbsp;&lt;/p&gt;
</video:description>
            <video:publication_date>2022-10-20T16:55:57+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>4108</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/how-to-tune-up-your-marketing-1</loc>
        <lastmod>2022-06-17</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=76186088</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/64968580/76186088/77eb26a39f51f0ae0d679c742b2e56a7/video_medium/how-to-tune-up-your-marketing-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/64968580/76186088/77eb26a39f51f0ae0d679c742b2e56a7/small/how-to-tune-up-your-marketing-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>How to tune-up your Marketing Channels</video:title>
            <video:description>&lt;p&gt;Do you get the most out of your marketing investments? Today businesses’ online platforms often play a huge role in the yearly revenue, and for more and more companies the entire revenue comes from some form of digital solution.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;At the same time, the complexity of doing business online is increasing. Leaving companies with the feeling that something must be done to get or stay ahead… without knowing exactly what?&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;In this case, success really depends on knowing exactly where to invest effort and money.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Is it in platform performance, or changing content formats, or channels, or changing media tactics? - This is exactly what we will be addressing in our ‘How to tune-up your Marketing Channels’ seminar on Thursday 16th of June. We will identify the tips and tools for you to make the right investments at the right time and make the most of your own efforts. We will also be talking through some cases of how others have successfully done this… and some that have not gone so well.&amp;nbsp;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;A bit of food for thought: We tend to begin with understanding what is driving the conversion for you, whether it be a sale, a lead, or something else. Was it the bad weather, that drove an entertainment subscription? Was it your social media presence? Your Paid Search campaigns? Your super-optimised website? What is it for you?&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;When you understand the relationship between all your touch points and triggers, you can start prioritising your efforts… We look forward to discussing this with you during our extended Q&amp;amp;A session on the day!&amp;nbsp;&lt;/p&gt;
</video:description>
            <video:publication_date>2022-06-16T16:38:27+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>4039</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/business-online-speaker-spotlight</loc>
        <lastmod>2022-01-05</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=73337858</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/64968576/73337858/4bafb4812f3da0ecb772821d176385e9/video_medium/business-online-speaker-spotlight-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/64968576/73337858/4bafb4812f3da0ecb772821d176385e9/small/business-online-speaker-spotlight-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Business Online Speaker Spotlight: David Saidden</video:title>
            <video:description></video:description>
            <video:publication_date>2022-01-05T16:12:31+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>15</video:duration>
            <video:category>My videos</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/seminar-e-commerce-seo-1</loc>
        <lastmod>2021-11-30</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=72412302</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/64968567/72412302/1d54d7b6da3b72823735093090923119/video_medium/seminar-e-commerce-seo-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/64968567/72412302/1d54d7b6da3b72823735093090923119/small/seminar-e-commerce-seo-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>SEMINAR: E-commerce SEO — Prioritising Products</video:title>
            <video:description>If you want to get more traffic and sales to your e-commerce website, then on-page SEO is a critical first step.&lt;br&gt;&lt;br&gt;There’s a multitude of how-to articles and tutorials on the web offering general SEO advice, but far fewer that specifically address the needs of e-commerce entrepreneurs.&lt;br&gt;&lt;br&gt;In this seminar, Novicell's Senior SEO Consultant, Antony Jackson, gives you the tools you need to optimise your online store and boost sales by focussing on:&lt;br&gt;&lt;br&gt;&lt;ul&gt;&lt;li&gt;The Site&lt;/li&gt;&lt;li&gt;The Shop&lt;/li&gt;&lt;li&gt;The Products&lt;/li&gt;&lt;/ul&gt;</video:description>
            <video:publication_date>2021-11-30T16:55:53+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3183</video:duration>
            <video:category>Live recordings</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/top-challenges-when-creating-a</loc>
        <lastmod>2021-10-29</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=71771638</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/64968576/71771638/471d9e062d20aecdced0c8683d1949d0/video_medium/top-challenges-when-creating-a-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/64968576/71771638/471d9e062d20aecdced0c8683d1949d0/small/top-challenges-when-creating-a-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Top challenges when creating a Single Customer View - Novicell x Agillic</video:title>
            <video:description></video:description>
            <video:publication_date>2021-10-29T15:23:59+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2854</video:duration>
            <video:category>Webinars</video:category>
            <video:tag>Agillic</video:tag>
            <video:tag>data</video:tag>
            <video:tag>personalised communication</video:tag>
            <video:tag>single customer view</video:tag>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/hey-manager-are-you-losing-revenue-1</loc>
        <lastmod>2021-09-29</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=71145263</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/64968577/71145263/29e1421db9491d6f334b6472d852eade/video_medium/hey-manager-are-you-losing-revenue-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/64968577/71145263/29e1421db9491d6f334b6472d852eade/small/hey-manager-are-you-losing-revenue-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Hey, manager! Are you losing revenue due to data ignorance? </video:title>
            <video:description>&lt;p&gt;Are you a decision maker in a time-recording company such as a law firm, architectural firm, consultancy or similar? Do you intend to implement a more data-driven business model for a competitive advantage in the future? Or are you losing revenue due to data ignorance?&lt;/p&gt;
&lt;p&gt;On 29 September, we are hosting an exclusive webinar for directors and relevant decision makers, where Novicell’s Business Intelligence Director, Jens Grønkjær, will share his experience from helping time-recording businesses combat data ignorance. He will also share how Novicell has benefitted from gaining daily insight into customer time, free time, internal time, capacity utilisation, pipeline and the like – and how it can benefit you, too.&lt;/p&gt;
&lt;p&gt;From the webinar, you’ll get:&lt;/p&gt;
&lt;p&gt;•	Insight into a number of cases – clients that Novicell has helped find value in their customer data, ranging from small solutions to the very advanced.&lt;/p&gt;
&lt;p&gt;•	Knowledge on how to analyse the collected data from your systems – ERP, CRM, website, marketing automation, customer club data, social platforms, POS systems, etc. – so you can give your customers the right message at the right time and via the right channel.&lt;/p&gt;
&lt;p&gt;•	A review of the three steps needed to gain more value from your company's customer data.&lt;/p&gt;
&lt;p&gt;There will be time for questions at the end of the webinar.&lt;/p&gt;
</video:description>
            <video:publication_date>2021-09-29T11:01:04+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3553</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/5-crucial-considerations-for-1</loc>
        <lastmod>2021-09-09</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=70783786</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/64968560/70783786/ba3cafa68ffb0611165bfd357d9015cb/video_medium/5-crucial-considerations-for-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/64968560/70783786/ba3cafa68ffb0611165bfd357d9015cb/small/5-crucial-considerations-for-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>5 Crucial Considerations for Success in B2B E-commerce</video:title>
            <video:description>&lt;p&gt;The UK has the &lt;a href="https://www.statista.com/statistics/1113005/market-size-of-e-commerce-in-europe-by-country/" target="_blank"&gt;most advanced e-commerce market in Europe&lt;/a&gt; . In 2020, e-commerce revenue amounted to 70 billion GBP – a sharp increase on the year prior – and the UK has the highest share of retail trade done via e-commerce in Europe.&amp;nbsp;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;But to be successful, there are some critical choices you need to make. In this webinar, we look at five of the most important steps for growing a successful e-commerce business:&amp;nbsp;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;•	How to create the best sales, marketing and brand experience&amp;nbsp;&lt;/p&gt;
&lt;p&gt;•	The role marketplaces play in achieving new (international) customers&amp;nbsp;&lt;/p&gt;
&lt;p&gt;•	How to use product data to fuel the best possible product experience&amp;nbsp;&lt;/p&gt;
&lt;p&gt;•	How to build your e-commerce to scale&amp;nbsp;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;•	Whether to build from scratch or choose the Best-of-Suite approach?&amp;nbsp;&lt;/p&gt;
</video:description>
            <video:publication_date>2021-09-09T10:54:27+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3193</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/reducing-barriers-increase-your-1</loc>
        <lastmod>2021-09-29</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=69588693</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/64968575/69588693/33c6bdf71b48dd9c488e0eeaaef5f3e7/video_medium/reducing-barriers-increase-your-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/64968575/69588693/33c6bdf71b48dd9c488e0eeaaef5f3e7/small/reducing-barriers-increase-your-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Reducing Barriers: Increase Your Website’s Accessibility And Perform Better</video:title>
            <video:description>&lt;p&gt;&lt;strong&gt;Learn how to create naturally accessible website content and inclusive designs that will take your digital performance to the next level. &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Web accessibility and ensuring your content can be consumed by all people is one of the most important issues facing online businesses today.&lt;/p&gt;
&lt;p&gt;Creating naturally accessible digital solutions and content will not only get you ahead of increasing regulation, but if you follow the rules to make a website more accessible, you will also be implementing the best practices associated with mobile web design, usability and search engine optimisation, which ultimately will make your business perform better.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;In this webinar, you will learn:&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;What an interface is and how it benefits accessibility&lt;/li&gt;&lt;li&gt;How to create more accessible content&amp;nbsp;&lt;/li&gt;&lt;li&gt;Dos and don’ts for making the website accessible&lt;/li&gt;&lt;li&gt;Best practices and tips for designers, developers, marketers and project managers&amp;nbsp;&lt;/li&gt;&lt;li&gt;Future trends within web accessibility&lt;/li&gt;&lt;/ul&gt;</video:description>
            <video:publication_date>2021-06-15T10:41:34+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2370</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/maximize-the-value-of-your-sitecore-1</loc>
        <lastmod>2021-06-01</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=68992457</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/64968560/68992457/4fc03fcf622d61f1eb77d4a6043b87a4/video_medium/maximize-the-value-of-your-sitecore-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/64968560/68992457/4fc03fcf622d61f1eb77d4a6043b87a4/small/maximize-the-value-of-your-sitecore-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Maximize the value of your Sitecore Experience platform</video:title>
            <video:description>&lt;p&gt;Are you a digital marketeer working within the Sitecore Experience Platform, and are you sometimes confused about all the tools and possibilities within the platform?&lt;/p&gt;
&lt;p&gt;Sitecore is one of the most successful Experience platforms globally, and thousands of companies and organisations use Sitecore today to deliver on their digital marketing.&lt;/p&gt;
&lt;p&gt;Our experience shows that many Sitecore customers "get lost" in the wide range of tools and possibilities within the platform and therefore don't get the investment's total value.&lt;/p&gt;
&lt;p&gt;In this webinar, we will briefly introduce the applications and guide you to the low hanging fruits that will instantly give you more value from Sitecore Experience.&lt;/p&gt;
&lt;p&gt;You will meet our passionate Head of Sitecore, Christian Tilsted, who has been implementing Sitecore solutions for more than 15 years. He will: &lt;/p&gt;
&lt;ul&gt;&lt;li dir = "auto"&gt;Take you through the 25 applications on the Sitecore Launchpad​&lt;/li&gt;&lt;li dir = "auto"&gt;Show 10 Sitecore tips and tricks for your daily work&lt;/li&gt;&lt;li dir = "auto"&gt;Share best practice examples from one of Novicell's successful cases from a Global B2B company&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;This webinar is for digital marketeers working in the Sitecore Experience Platform and anyone who is on the lookout for optimising the ROI for the platform.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</video:description>
            <video:publication_date>2021-06-01T11:05:01+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3363</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/grow-your-business-with-video-1</loc>
        <lastmod>2021-05-25</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=68844861</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/64968569/68844861/239ed4f58dfbcf5a4ba48229ffa35847/video_medium/grow-your-business-with-video-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/64968569/68844861/239ed4f58dfbcf5a4ba48229ffa35847/small/grow-your-business-with-video-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Grow Your Business With Video Marketing And Video SEO</video:title>
            <video:description>&lt;p&gt;&lt;strong&gt;Discover everything you need to know to get started with video marketing – from developing a strategy and determining what video types to make, to distributing and analysing your content.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. Everyone is creating it, sharing it, and – most importantly – watching it. From teens on TikTok to brands creating multi-million-dollar Super Bowl ads, video is truly everywhere.&lt;/p&gt;
&lt;p&gt;For organisations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers.&lt;/p&gt;
&lt;p&gt;In this webinar, Novicell’s Creative Director, Freddie Green, shares tips on how to create videos on different levels, how to make the most of your videos, and how to get them to rank with video SEO.&lt;/p&gt;
</video:description>
            <video:publication_date>2021-05-25T10:37:53+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2189</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/novicell-premiummp4</loc>
        <lastmod>2021-05-14</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=68701200</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/64968578/68701200/a20fa5b77ea226320a4597c2d1b81dee/video_medium/novicell-premiummp4-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/64968578/68701200/a20fa5b77ea226320a4597c2d1b81dee/small/novicell-premiummp4-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Novicell Premium.mp4</video:title>
            <video:description>Watch this video showing how we make a landing page in just 90 seconds using a few simple elements in a Premium solution based on Umbraco</video:description>
            <video:publication_date>2021-05-14T10:58:54+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>134</video:duration>
            <video:category>Website</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/putting-the-fun-back-into-websites-1</loc>
        <lastmod>2021-05-11</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=68653513</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/64968575/68653513/7b5cb0b1030bb93c983285a73c7c3085/video_medium/putting-the-fun-back-into-websites-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/64968575/68653513/7b5cb0b1030bb93c983285a73c7c3085/small/putting-the-fun-back-into-websites-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Putting the fun back into websites: How To Make Engaging User Journeys</video:title>
            <video:description>&lt;p&gt;&lt;strong&gt;Learn about the efforts, behaviours and emotions that impact customers as they navigate your digital channels to make fun and engaging user experiences.  &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;It sounds incredibly complicated, but mostly it’s about empathy. In this webinar, Novicell’s Creative Director, Freddie Green, looks into customer journeys and how companies can easily improve their website – one step at a time – by developing customer journey flows and touchpoints that will increase conversion.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Based on Google's insight study, ‘Decoding decisions: Making sense of the messy middle’, Freddie will also give his take on the pitfalls of working with customer journeys. In addition, we discuss a number of related issues that can have serious consequences for a company's brand value and ability to innovate.&lt;/p&gt;
&lt;p&gt;Do you want to start developing exciting customer journey flows rather than just putting content on the website? Then this webinar is for you!&lt;/p&gt;
</video:description>
            <video:publication_date>2021-05-11T10:42:02+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2239</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/learn-how-pharmaceutical-companies-1</loc>
        <lastmod>2021-04-07</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=68091110</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/64968569/68091110/a884ee8855632afe28763f575749e2a4/video_medium/learn-how-pharmaceutical-companies-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/64968569/68091110/a884ee8855632afe28763f575749e2a4/small/learn-how-pharmaceutical-companies-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Learn how pharmaceutical companies can spend budget on features, not recurring license fees​</video:title>
            <video:description>&lt;p&gt;Are you tired of spending money on expensive recurring software license fees, rather than value-adding features? And do you struggle with turning your websites capabilities into a business driver?  ​&lt;/p&gt;
&lt;p&gt;​Hundreds of companies are spending massive amounts of money on recurring licenses fees unnecessarily. In this webinar, we will share with you how to choose solutions that help you save money on license fees, without having to suffer on quality. Expensive software does not necessarily mean better than free software.​&lt;/p&gt;
&lt;p&gt;You will meet our passionate Head of Digital Interaction, Lars Hesselberg, who has been advising global companies on digital strategy for years. He will:  ​&lt;/p&gt;
&lt;ul&gt;&lt;li dir = "auto"&gt;Take you through the benefits of open-source vs. closed-source​&lt;/li&gt;&lt;li dir = "auto"&gt;Share what to look for in an open-source product​&lt;/li&gt;&lt;li dir = "auto"&gt;Share best practice examples from one of Novicell's successful cases from a global pharmaceutical company ​&lt;/li&gt;&lt;li dir = "auto"&gt;Present how Novicell pushes open source to meet closed source quality​&lt;br&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;This webinar is for digital marketers working in the pharmaceutical industry and anyone who is on the lookout for how to spend budgets on value-adding features, not expensive software.&lt;/p&gt;
</video:description>
            <video:publication_date>2021-04-07T10:29:24+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>1691</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/reach-your-digital-performance-1</loc>
        <lastmod>2021-03-15</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=67619391</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/64968559/67619391/e91082dbd90618c04e86d670247bf66f/video_medium/reach-your-digital-performance-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/64968559/67619391/e91082dbd90618c04e86d670247bf66f/small/reach-your-digital-performance-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Reach your digital performance targets: Spend budget on features, not recurring license fees​</video:title>
            <video:description>&lt;p&gt;Are you working within digital marketing in the legal industry? And are you concerned that you need an endless budget to achieve your digital targets?​&lt;/p&gt;
&lt;p&gt;​Hundreds of companies are spending a massive amount of money on recurring website licenses fees unnecessarily. In this webinar, we will introduce you to solutions that can help you save money and at the same time create room in your budget for value-adding features, promotional activities and performance tools. ​&lt;/p&gt;
&lt;p&gt;​You will meet our passionate Head of Digital Interaction, Lars Hesselberg. For several years he has been advising in digital strategy, and in this webinar he will share his expertise with you. Amongst other things, he will take you through: ​&lt;/p&gt;
&lt;ul&gt;&lt;li dir = "auto"&gt;Take you through the benefits of open-source vs. closed-source​&lt;/li&gt;&lt;li dir = "auto"&gt;Share what to look for in an open-source product​&lt;/li&gt;&lt;li dir = "auto"&gt;A real-life case example from a prestigious law firm​&lt;/li&gt;&lt;li dir = "auto"&gt;Present how Novicell pushes open source to meet closed source quality​&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;This webinar is for digital marketers working in the legal industry and anyone who is on the lookout for how to spend budgets on value-adding features, not expensive. software&lt;/p&gt;
</video:description>
            <video:publication_date>2021-03-09T10:37:35+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2169</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/migrate-from-umbraco-7-to-umbraco-8-1</loc>
        <lastmod>2021-09-29</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=67446952</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/64968561/67446952/a62a6a5df505fc07d8ea51ea699beda1/video_medium/migrate-from-umbraco-7-to-umbraco-8-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/64968561/67446952/a62a6a5df505fc07d8ea51ea699beda1/small/migrate-from-umbraco-7-to-umbraco-8-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Migrate from Umbraco 7 to Umbraco 8</video:title>
            <video:description>&lt;p&gt;Our ‘Migrating from Umbraco 7 to Umbraco 8’ webinar will help you figure out if migration is the right choice for your business right now. We will introduce you to the new features and benefits that the migration brings, advise you on how to prepare for migration, and address any drawbacks you might have.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Our Head of Development, Mikkel Keller, will be presenting the major new and exciting features of Umbraco 8, which include Content Apps, Infinite Editing and new support for multilingual sites. He will be going through the pros and cons of upgrading – in particular what pitfalls to look out for – as well as offering specific migration strategies.&lt;/p&gt;
&lt;p&gt;You will get:&lt;/p&gt;
&lt;p&gt;• An introduction to Umbraco 8 and the features and benefits it can bring to your business&lt;/p&gt;
&lt;p&gt;• Advice on whether you should migrate to Umbraco 8&lt;/p&gt;
&lt;p&gt;• Tips on how to prepare for migration&lt;/p&gt;
&lt;p&gt;• A Q&amp;amp;A with our Head of Development, Mikkel Keller&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Who is the webinar for?&lt;/p&gt;
&lt;p&gt;This webinar is for Umbraco 7 users who are thinking about upgrading to Umbraco 8, and anyone interested in using Umbraco 8 for their business.&lt;/p&gt;
</video:description>
            <video:publication_date>2021-03-02T11:58:41+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3513</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/turn-your-website-into-a-true</loc>
        <lastmod>2021-04-28</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=67232120</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/64968568/67232120/893af2601bf54264c098aae2f4e7d90a/video_medium/turn-your-website-into-a-true-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/64968568/67232120/893af2601bf54264c098aae2f4e7d90a/small/turn-your-website-into-a-true-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Turn your website into a true business driver</video:title>
            <video:description>Novicell &amp;amp; Umbraco |Turn your website into a true business driver</video:description>
            <video:publication_date>2021-02-18T18:21:46+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>1662</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/this-video-explains-how-the-concept</loc>
        <lastmod>2021-02-05</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=66948705</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/64968575/66948705/54576eea495c8afd658b5fa4042e5b28/video_medium/this-video-explains-how-the-concept-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/64968575/66948705/54576eea495c8afd658b5fa4042e5b28/small/this-video-explains-how-the-concept-thumbnail.jpg</video:thumbnail_loc>
            <video:title>This video explains how the concept of infinite editing in the Umbraco backoffice works.</video:title>
            <video:description></video:description>
            <video:publication_date>2021-02-05T15:55:34+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>34</video:duration>
            <video:category>Website</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/video/66497279</loc>
        <lastmod>2021-03-07</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=66497279</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/64968570/66497279/58526516923d32bbf50bafc6292c28ed/video_medium/download-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/64968570/66497279/58526516923d32bbf50bafc6292c28ed/small/download-thumbnail.jpg</video:thumbnail_loc>
            <video:title></video:title>
            <video:description></video:description>
            <video:publication_date>2021-01-21T15:55:32+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>155</video:duration>
            <video:category>Website</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/sian-gilfillan-digital</loc>
        <lastmod>2021-01-22</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=66497104</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/64968578/66497104/753ae2a53a8e0bfb532e4eff6b0fa4ae/video_medium/sian-gilfillan-digital-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/64968578/66497104/753ae2a53a8e0bfb532e4eff6b0fa4ae/small/sian-gilfillan-digital-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Sian Gilfillan, Digital Communications Manager at Albumedix® shares her experience on working with Novicell</video:title>
            <video:description></video:description>
            <video:publication_date>2021-01-21T15:55:19+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>440</video:duration>
            <video:category>Website</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/ege-carpets</loc>
        <lastmod>2022-02-23</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=65128471</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/64968578/65128471/4dc16b04fa11abfb2ddc8b8a8fa2d4cf/video_medium/ege-carpets-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/64968578/65128471/4dc16b04fa11abfb2ddc8b8a8fa2d4cf/small/ege-carpets-thumbnail.jpg</video:thumbnail_loc>
            <video:title>EGE Carpets</video:title>
            <video:description></video:description>
            <video:publication_date>2020-11-15T18:56:16+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>89</video:duration>
            <video:category>My videos</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/top-tips-for-your-black-friday-1</loc>
        <lastmod>2021-10-11</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=64802158</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/60650857/64802158/21588561101ebbbd5e1ce2231b84778d/video_medium/top-tips-for-your-black-friday-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/60650857/64802158/21588561101ebbbd5e1ce2231b84778d/small/top-tips-for-your-black-friday-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Top tips for your Black Friday campaigns</video:title>
            <video:description>&lt;p&gt;Is your business ready for the biggest shopping event of the year?&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Over £7 billion is expected to be spent over Black Friday weekend, and it's just around the corner.  With the backdrop of COVID-19 and the subsequent growth of e-commerce, this recent tradition has never been more important.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;This webinar will include predictions for Black Friday 2020 and advice on how to prepare your e-commerce store for your biggest sales day of the year.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;We will share the top tips we have learnt running multiple Black Friday campaigns as well as the common mistakes we see that you need to avoid. We will talk about how to leverage the new Google Shopping capabilities to get free, highly targeted traffic.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;In this 50-minute webinar, our Head of Marketing, Joseph Goodson and Digital Marketing Consultant, Jacob Tibbott, will provide actionable advice on how you can best prepare for Black Friday. &lt;br&gt;&lt;br&gt;You will learn:&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Black Friday predictions for 2020&amp;nbsp;&lt;/li&gt;&lt;li&gt;How to prepare your e-commerce store&amp;nbsp;&lt;/li&gt;&lt;li&gt;How to maximise revenue&amp;nbsp;&lt;/li&gt;&lt;li&gt;Google Shopping advice&amp;nbsp;&lt;/li&gt;&lt;li&gt;Case study what works&amp;nbsp;&lt;/li&gt;&lt;/ul&gt;</video:description>
            <video:publication_date>2020-10-21T10:52:19+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3310</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/video/64656710</loc>
        <lastmod>2021-01-14</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=64656710</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/60650861/64656710/f7229b92ba4aa6054a49c0f91f0048e9/video_medium/download-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/60650861/64656710/f7229b92ba4aa6054a49c0f91f0048e9/small/download-thumbnail.jpg</video:thumbnail_loc>
            <video:title></video:title>
            <video:description>'Before-and-after' slider</video:description>
            <video:publication_date>2020-10-09T11:21:58+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>5</video:duration>
            <video:category>Website</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/web-accessibility-increase-your-1</loc>
        <lastmod>2021-09-29</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=64239744</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/60445188/64239744/77176e6b3f70c061ede228b8b0d281f1/video_medium/web-accessibility-increase-your-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/60445188/64239744/77176e6b3f70c061ede228b8b0d281f1/small/web-accessibility-increase-your-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Web Accessibility – Increase Your Website’s Accessibility and Performance </video:title>
            <video:description>&lt;p&gt;&lt;strong&gt;Learn how to create accessible website content and inclusive designs that will get you ahead of increasing regulation and take your website’s performance to the next level. &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Web accessibility and ensuring your content can be consumed by all people is one of the most important issues facing online businesses today.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Building an accessible website will not only get you ahead of increasing regulation – if you follow the rules to make a website more accessible, you will also be implementing the best practices associated with mobile web design, usability and search engine optimisation.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Novicell together with the BBC and Siteimprove will present how to create accessible website content and more inclusive designs that will set you up for the current and coming regulations.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;You will get an introduction to web accessibility and an explanation of the impact of the EU legislation and WCAG 2.1, along with concrete tools and tips for making your website more accessible.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;You will learn about:&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;What web accessibility is and the current and future requirements&amp;nbsp;&lt;/li&gt;&lt;li&gt;The tools available to enhance accessibility and performance&amp;nbsp;&lt;/li&gt;&lt;li&gt;Best practices and tips for designers, developers, marketers and project managers&amp;nbsp;&lt;/li&gt;&lt;li&gt;Next Generation Accessibility&amp;nbsp;&lt;/li&gt;&lt;li&gt;The BBC's accessibility journey&amp;nbsp;&lt;/li&gt;&lt;/ul&gt;</video:description>
            <video:publication_date>2020-09-02T12:02:01+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3979</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/5-ways-to-improve-user-experience-1</loc>
        <lastmod>2021-09-29</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=63314701</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/60650861/63314701/4e96cff346eb522add937e38a8c0ad79/video_medium/5-ways-to-improve-user-experience-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/60650861/63314701/4e96cff346eb522add937e38a8c0ad79/small/5-ways-to-improve-user-experience-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>5 ways to improve User Experience (UX) right now</video:title>
            <video:description>&lt;p&gt;&lt;strong&gt;8 in 10 people will check your business out online before engaging – are you giving the right first impression?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;The first impression of your digital platform, whether it’s a website or an app, is crucial. If your design is welcoming, the navigation works, and your message connects, people are much more likely to stay and buy your products or services.&lt;/p&gt;
&lt;p&gt;Due to the global pandemic, many businesses are experiencing quieter times. However, this means there is no better time to take a good look at UX on your platform, questioning the complete emotional experience that your users get and more.&lt;/p&gt;
&lt;p&gt;To help you put the right wheels in motion, Freddie Green, Novicell’s Creative Director, will be talking through some things that you can start doing right now to improve how people experience your company, quickly and effectively.&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;In the session we will look at:&lt;/p&gt;
&lt;ul&gt;&lt;li dir = "auto"&gt;Why user experience is more than just part of a process&lt;/li&gt;&lt;li dir = "auto"&gt;How to really get to know your audience and their behaviour&lt;/li&gt;&lt;li dir = "auto"&gt;Five quick wins for great user experience&lt;/li&gt;&lt;li dir = "auto"&gt;How to review your current systems&lt;/li&gt;&lt;li dir = "auto"&gt;A look at some tools you can use to help keep on top of your UX&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;This webinar is hosted in a joint effort with &lt;a href="https://dkuk.org/" target="_blank"&gt;Danish-UK Association&lt;/a&gt; and &lt;a href="https://nbccuk.com/" target="_blank"&gt;Norwegian-British Chamber of Commerce&lt;/a&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;u&gt;Wednesday 17 June 2020: 11:00–12.00, including Q&amp;amp;A&lt;/u&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
</video:description>
            <video:publication_date>2020-06-17T11:48:26+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3216</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/tips-for-building-a-1</loc>
        <lastmod>2021-09-29</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=63134512</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/60445028/63134512/fa6a69fc0e4a26d1eaca26132a1394ac/video_medium/tips-for-building-a-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/60445028/63134512/fa6a69fc0e4a26d1eaca26132a1394ac/small/tips-for-building-a-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Tips for building a high-performance e-commerce website</video:title>
            <video:description>&lt;p&gt;In recent years, many companies have been engaging a lot of their time and effort in things like personalisation and search, but they forget the fundamentals. If your e-commerce website isn’t performing, you will lose customers before you get started on all the other exciting things.&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Performance is key when it comes to e-commerce websites. The benefits of a high-performance site are multiple:&lt;/p&gt;
&lt;ul&gt;&lt;li dir = "auto"&gt;Better SEO score and ranking&lt;/li&gt;&lt;li dir = "auto"&gt;More organic traffic&lt;/li&gt;&lt;li dir = "auto"&gt;Lower bounce rates&lt;/li&gt;&lt;li dir = "auto"&gt;Higher conversion rates&lt;/li&gt;&lt;li dir = "auto"&gt;Higher customer satisfaction&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;However, making a high-performance e-commerce website can be time consuming, difficult and something that needs a lot of continuous improvement.&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;In this webinar, we will look at where to focus your efforts in order to create a high-performance e-commerce setup, providing you with the tools needed to drive efficient and optimised e-commerce.&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
</video:description>
            <video:publication_date>2020-06-03T11:55:40+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3559</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/intermediate-guide-to-data-1</loc>
        <lastmod>2021-09-29</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=63052454</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/60445026/63052454/00ed1ac99cba5369c7e34868b5d34dc9/video_medium/intermediate-guide-to-data-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/60445026/63052454/00ed1ac99cba5369c7e34868b5d34dc9/small/intermediate-guide-to-data-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Intermediate guide to data </video:title>
            <video:description>&lt;p&gt;Our ‘Intermediate guide to data’ webinar is for marketers who already know the basics of website analytics using Google Analytics and Google Tag Manager and are keen to deepen their knowledge.&lt;/p&gt;
&lt;p&gt;Our Head of Digital Marketing, Joseph Goodson, will teach you how to further understand the important data your website generates and the ways in which you can use it. Start mastering analytics like a pro to make smarter decisions and grow your business faster!&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;You will learn:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;&lt;li dir = "auto"&gt;How to set up Google Analytics like an expert&lt;/li&gt;&lt;li dir = "auto"&gt;How to avoid the most common mistakes&lt;/li&gt;&lt;li dir = "auto"&gt;How to find your most lucrative customers&lt;/li&gt;&lt;li dir = "auto"&gt;How to save money on marketing campaigns&lt;/li&gt;&lt;li dir = "auto"&gt;How Google Analytics collects data and how to improve it&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;u&gt;Wednesday 27 May 2020: 11:00–12.00, including Q&amp;amp;A&lt;/u&gt;&lt;/p&gt;
</video:description>
            <video:publication_date>2020-05-27T12:01:28+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3802</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/international-seo-how-to-expand-1</loc>
        <lastmod>2021-09-29</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=62774416</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/60445028/62774416/b56ca15a7ff44985b87aa0b565514d17/video_medium/international-seo-how-to-expand-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/60445028/62774416/b56ca15a7ff44985b87aa0b565514d17/small/international-seo-how-to-expand-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>International SEO: How to expand your customer base globally </video:title>
            <video:description>&lt;p&gt;More and more companies are focusing on getting business from global markets. Today, 93% of all global online experiences start via a search engine. That’s why it’s more important than ever to understand how you can get to the top of these search engine results pages (SERPs).&amp;nbsp;&lt;/p&gt;
&lt;p&gt;This webinar is perfect if you work in marketing for a medium- or large-sized enterprise that operates globally or is looking to expand that way.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Take 45 minutes to define your international SEO strategy by focusing on: &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;• The techniques behind international SEO&lt;br&gt;• Understanding your audience and their search behaviour&lt;br&gt;• UX and examples of cultural differences between countries&lt;/p&gt;
&lt;p&gt;&lt;u&gt;Thursday 7 May 2020: 11:00–11.45, including Q&amp;amp;A&lt;/u&gt;&lt;/p&gt;
&lt;p&gt;This webinar is hosted in a joint effort with &lt;a href="https://dkuk.org/" target="_blank"&gt;Danish-UK Association&lt;/a&gt;, &lt;a href="https://www.fbcc.co.uk/" target="_blank"&gt;Finish-British Chamber of Commerce&lt;/a&gt;  and &lt;a href="https://nbccuk.com/" target="_blank"&gt;Norwegian-British Chamber of Commerce&lt;/a&gt;&amp;nbsp;&lt;/p&gt;
</video:description>
            <video:publication_date>2020-05-07T11:48:46+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3148</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/beginners-guide-to-data-1</loc>
        <lastmod>2021-09-29</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=62755126</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/60650858/62755126/cfc3a75dca695f6096a52251d631fd66/video_medium/beginners-guide-to-data-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/60650858/62755126/cfc3a75dca695f6096a52251d631fd66/small/beginners-guide-to-data-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Beginner’s guide to data</video:title>
            <video:description>&lt;p&gt;Make use of your data with Google Analytics and Google Tag Manager&lt;/p&gt;
&lt;p&gt;Our Beginner’s guide to data webinar is a comprehensive introduction to the world of website analytics using Google Analytics and Google Tag Manager.&lt;/p&gt;
&lt;p&gt;Our Head of Digital Marketing, Joseph Goodson, will take 45 minutes to teach you how to understand the data your website generates. You can use this data to make smarter decisions and grow your business faster!&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;You will learn:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;•	How to set up analytics&lt;br&gt;•	How to find actionable insights&lt;br&gt;•	The ins and outs of tag management systems (Google Tag Manager)&lt;br&gt;•	Our top analytics tricks and tools to use&lt;/p&gt;
&lt;p&gt;&lt;u&gt;Wednesday 6 May 2020: 11:00–11.45, including Q&amp;amp;A&lt;/u&gt;&lt;/p&gt;
</video:description>
            <video:publication_date>2020-05-06T11:48:04+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3042</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/linkedin-webinar-how-to-reach-the-1</loc>
        <lastmod>2021-09-29</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=62566484</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/60445028/62566484/560f2e5fecc19422576330e8457a4ec3/video_medium/linkedin-webinar-how-to-reach-the-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/60445028/62566484/560f2e5fecc19422576330e8457a4ec3/small/linkedin-webinar-how-to-reach-the-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>LinkedIn webinar: How to reach the business decision maker online </video:title>
            <video:description>&lt;p&gt;Advertising with social media is one of the most powerful ways to reach potential and existing customers online. This is even more accurate given the current global crisis we are all experiencing.&lt;br&gt;&lt;br&gt;LinkedIn has 303 million &lt;a href="https://99firms.com/blog/linkedin-statistics/#gref" target="_blank"&gt;active users per month&lt;/a&gt;. 92% of Fortune 500 c ompanies use LinkedIn, and there are 90 million senior-level influencers and 63 million decision makers on the platform!&lt;br&gt;&lt;br&gt;As such, it’s no surprise that LinkedIn has become the best B2B ad network for our clients. LinkedIn ads allow you to talk to your perfect customer and generate larger deals than Google Ads.&lt;br&gt;&lt;br&gt;In this 45-minute webinar, our Head of Marketing, Joseph Goodson, will provide actionable advice on how you can reach your perfect customer on LinkedIn. &lt;br&gt;&lt;br&gt;You will learn:&amp;nbsp;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;• Whether you should run LinkedIn ads during a crisis&lt;br&gt;• Which Ads work and don’t work during a crisis&lt;br&gt;• How to reach the right people, at the right time, with the right message, in the right place&lt;br&gt;• The recipe for success with LinkedIn ads&lt;br&gt;&lt;br&gt;You will also be able to ask any questions you have in regards to LinkedIn advertising.&lt;br&gt;&lt;br&gt;Wednesday 29 April, 2020: 11:00–11:45, including Q&amp;amp;A.&lt;/p&gt;
</video:description>
            <video:publication_date>2020-04-29T11:41:53+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2539</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/youtube-ads-reach-your-target-1</loc>
        <lastmod>2021-09-29</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=62409243</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/60650857/62409243/023110d9275f27325b8ea8c4f6f0a3c7/video_medium/youtube-ads-reach-your-target-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/60650857/62409243/023110d9275f27325b8ea8c4f6f0a3c7/small/youtube-ads-reach-your-target-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>YouTube Ads: Reach your target audience and drive conversions </video:title>
            <video:description>&lt;p&gt;Are you struggling to get your target audience to convert? Take advantage now things are moving slower and use the time to look into YouTube advertising.&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;YouTube is a rapidly growing platform, the second most popular search engine after Google, and the number one platform for home videos, viral hits and how-to videos. Today, the platform is also being used for businesses to engage with their target audience and get them to convert.&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;With YouTube, you can advertise to your customers using text and images and thus create engaging content targeted via data-based segmentation criteria. &amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Over one billion hours of video are played on YouTube across the world every day, which provides companies with an enormous reach and makes YouTube an exciting platform with major potential.&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;In this free webinar, our YouTube marketing specialist, Jacob Tibbott, will guide you on how to get started with video marketing and YouTube. You will learn about:&amp;nbsp;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;• Advantages of video marketing  &lt;br&gt;• Target groups on YouTube   &lt;br&gt;• Engaging with your audience  &lt;br&gt;• Analysing your data and YouTube efforts&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;u&gt;Thursday 23 April 2020: 11:00–12:00, including Q&amp;amp;A&lt;/u&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
</video:description>
            <video:publication_date>2020-04-23T11:43:50+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2870</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/review-and-adapt-your-digital-1</loc>
        <lastmod>2021-09-29</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=62186091</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/60445028/62186091/c06bc2f619862e2bc1bcbc8193caf54d/video_medium/review-and-adapt-your-digital-1-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/60445028/62186091/c06bc2f619862e2bc1bcbc8193caf54d/small/review-and-adapt-your-digital-1-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Review and adapt your digital marketing strategy to stay on top of the game</video:title>
            <video:description>&lt;p&gt;There aren’t many suitable comparisons with the COVID-19 situation that we are currently experiencing, but we want to give you and your business the necessary support and motivation to pull through. That's why we have organised this webinar to share useful tips on how to work with the current situation and ensure you come out on the winning side.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Think long term and take the time now to be ready when normal conditions resume.&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Join Novicell’s Digital Marketing Consultant, Jacob Tibbott, who will share digital marketing strategy tips you can take right now on:&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;• Rethinking your strategy and tactics &lt;br&gt;• How to do social media and advertising in challenging times&lt;br&gt;• Improving your website and working on content&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Spend 45 minutes learning about what you can do with your digital strategy today and grab an opportunity to ask Jacob any questions you might have.&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;u&gt;Wednesday 15 April 2020: 11:00–12:00, including Q&amp;amp;A&lt;/u&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
</video:description>
            <video:publication_date>2020-04-15T11:54:37+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3536</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://webinars.novicell.co.uk/having-problems-with-your-cms-2</loc>
        <lastmod>2021-09-29</lastmod>
        <video:video>
            <video:player_loc allow_embed="yes">https://webinars.novicell.co.uk/v.ihtml/player.html?photo_id=61843435</video:player_loc>
            <video:content_loc>https://webinars.novicell.co.uk/60445187/61843435/eca57d56164fd3f1ed35008c4e35370d/video_medium/having-problems-with-your-cms-2-video.mp4</video:content_loc>
            <video:thumbnail_loc>https://webinars.novicell.co.uk/60445187/61843435/eca57d56164fd3f1ed35008c4e35370d/small/having-problems-with-your-cms-2-thumbnail.jpg</video:thumbnail_loc>
            <video:title>Having problems with your CMS? Migrate or update?</video:title>
            <video:description>&lt;p&gt;Are you not quite satisfied with your current Content Management System (CMS)?&lt;/p&gt;
&lt;p&gt;At our CMS - Should You Update or Migrate webinar, we will focus on helping you find out how you can improve your current web solution to make the most of it, or if you would be better of migrating to another CMS solution.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;We will introduce you to the features and benefits the migration can bring to your business, advise you on how to prepare for migration, and address any drawbacks you might have.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;In this webinar, we will focus on &lt;a href="https://www.novicell.co.uk/software-development/umbraco/" target="_blank"&gt;Umbraco CMS&lt;/a&gt; .&lt;/p&gt;
&lt;p&gt;&lt;u&gt;Wednesday 1 April 2020: 14:00–15:00, including Q&amp;amp;A&lt;/u&gt;&lt;/p&gt;
</video:description>
            <video:publication_date>2020-04-01T14:51:27+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3392</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
</urlset>
