Top tips for your Black Friday campaigns

October 11, 2021

Is your business ready for the biggest shopping event of the year? 

Over £7 billion is expected to be spent over Black Friday weekend, and it's just around the corner. With the backdrop of COVID-19 and the subsequent growth of e-commerce, this recent tradition has never been more important. 

This webinar will include predictions for Black Friday 2020 and advice on how to prepare your e-commerce store for your biggest sales day of the year. 

We will share the top tips we have learnt running multiple Black Friday campaigns as well as the common mistakes we see that you need to avoid. We will talk about how to leverage the new Google Shopping capabilities to get free, highly targeted traffic. 

In this 50-minute webinar, our Head of Marketing, Joseph Goodson and Digital Marketing Consultant, Jacob Tibbott, will provide actionable advice on how you can best prepare for Black Friday.

You will learn: 

  • Black Friday predictions for 2020 
  • How to prepare your e-commerce store 
  • How to maximise revenue 
  • Google Shopping advice 
  • Case study what works